Building a business is hard work no matter what industry you’re trying to break into. And even within the past couple of years since the beginning of the COVID-19 pandemic, the competition is still quite staggering in any industry. If you’re a construction contractor and you’re trying to break into the business, whether this is with larger home improvement projects or to take on bigger paying jobs and make a name for yourself in your community, establishing and marketing yourself can seem like an overwhelming task. Studies have shown that implementing sound marketing strategies at the onset of business development greatly improves your chances of success in any industry. And as a contractor, you’ll have several options to consider for marketing yourself in your community. If you’re just starting out in the contracting world and you’re looking to make your mark, check out these tips for ways to market your contracting business.
Ways to Market Your Contracting Business
Showcase Your Skills on a Website
Believe it or not, as many as 60 percent of small businesses didn’t have a website in 2021. And without a web presence, you’re basically invisible to an array of potential clients.
As a contractor, by having a website you’re able to showcase your skills, show verifiable proof of your skills, and offer potential clients a glimpse of your professionalism.
For example, if there’s a big paying job that you’re wanting to work on, chances are a contractor with a professional website that lists his or her credentials and qualifications will be the frontrunner on landing that job. And those without out are likely to be passed over.
Today, it’s relatively simple for anyone to build their own website. And with a variety of web development tools, you can have a professional website that anyone can navigate to whenever they hear mention of your name.
Network Within Your Industry
In many business settings, it’s often by networking within your own industry that you’re able to get your name out there, land new clients, and establish yourself. And though you might think it to be counterintuitive to network with your competitors, doing so can actually be one of your biggest assets. For example, other contractors may not have the resources or skills that you have. And if they’ve landed a big job that they know they cannot complete without help, other contracting companies may be called upon to help.
By networking with others in your industry, you have a greater chance of landing bigger jobs and combining forces on occasion. And this can benefit all interested parties. It’s amazing the exposure a simple profile on LinkedIn can bring.
Sometimes your competitors offer you the greatest chance to improve your own business. And even by networking with those in complementary disciplines, you’ll be able to further establish yourself as a known name in the trade.
Internet Marketing
We live in the digital age in 2022. And without a web presence on social media and by using other tools, you won’t have the edge that others in your industry possess.
As mentioned, having a website is a fundamental part of running any business. But alongside a website, you’ll also need to have a web marketing campaign as well. And you can market yourself in simple and innovative ways with relatively little cost. Don’t forget trademarks, patents, and other legal filings along the way!
For example, showcasing your business on social media then building landing pages that lead to sales funnels into your website is one method to consider. Or you may also consider doing a paid marketing program such as with paid social ads or paid search engine marketing.
Don’t be afraid to spend a little bit of money upfront to get your Internet marketing campaign off the ground. And though it may take some time and effort, it will eventually bring you more clients or inquiries. A simple tool like CoSchedule can help you establish a marketing plan.
Marketing yourself today needs to be developed in the beginning stages of your business. This way, you’ll be arming yourself with all of the necessary tools that you’ll need in order to get your name out there and bring in the business that will make you successful.
