The push towards living a simpler, more natural, and eco-conscious lifestyle is more than a passing trend. The Economist declared 2019 as “the year of the vegan.” A quarter of millennial’s now identify as vegan or vegetarian. Beauty and skincare industries are feeling the pressure. Beauty brands know that consumers research their products and are better informed than ever. The demand for organic and vegan makeup brands is on the rise. Consumers want products that use earth-friendly ingredients and advocate against animal testing. Check out these fresh organic makeup brands that your face will love!

Organic Makeup Brands That Your Face Will Love
Are you wanting to start building a more eco-conscious beauty kit this year? You should take a look at these organic makeup brands that your skin will love!
ACURE Organics
Premier vegan beauty site Vegan Beauty Review has been raving about ACURE Organic’s products since 2013. It’s a brand that isn’t afraid to let you know what it stands for. In fact, the words “100% VEGAN. 0% PRETENTIOUS.” is on the bottom of every page of their flagship website in big, bold letters. ACURE’s skin friendly vegan makeup products are free from parabens, sulfates, mineral oils, petrolatum and formaldehyde. ACURE guaruntees cruelty-free products.
Founders Jon & Kristy Guerra believe strongly in sustainability. ACURE is a certified carbon-neutral company. The company has planted 20,000 trees to date. They use renewable solar and wind energy to manufacture their products. The product packaging is all made of recycled materials, too. Additionally, ACURE donates 10 cents from every sale of their Brightening Day Cream and Brightening Night Cream to Unite For Her. Unite for Her provides breast cancer support, services, groups and other resources for women.
EO and Everyone
EO and Everyone brands are also Vegan Beauty Review favorites since 2009. Founders Brad Black and Susan Griffin-Black started in 1995. They are motivated by a desire to make the benefits of essential oils accessible to everyone. EO produces bubble baths, shower gels, hand soaps, and body lotions with a specific aromatherapy slant. Everyone is a family-friendly budget line that offers organic bath and body products at accessible locations such as Target. Both brands produce cruelty-free products that do not include parabens or synthetics.
EO Products commits to a zero-waste manufacturing process. A single 45,000 square foot space in Marin County, CA produces all EO products. All products contain sustainable, organic ingredients and make use of recycled packaging.
EO Products commits to supporting non-profit organizations that help others. They have donated tens of thousands of gallons of pure essential oil products.
HURRAW!
HURRAW! is a vegan beauty brand that doesn’t shy away from discerning customers. The phrase “made with organic, vegan, & raw ingredients” greets every visitor to their website. The brand lists all ingredients they use in their comprehensive About section. The site details how ingredients are sourced, how products are packaged, and all applicable standards and certificates.
HURRAW! is a vegan–certified and cruelty-free. The brand only uses organic, non-GMO ingredients in its products. Its manufacturing facility is NOP and EcoCert certified. They’re not afraid to tell you that they do use plastic in their packaging as mandated by the FDA. In effort to reduce plastic use, they use aluminum, glass, and tin for their BALMTOO and Aura Balm lines.
PLANT Apothecary
PLANT Apothecary is an organic beauty brand that was founded in 2012 by married couple Bjarke Ballisager and Holly McWhorter. It is an organic bath and skincare products company based in Brooklyn, NY. In their About page, Ms. McWorther describes that she has reactive, sensitive skin. Her skin is easily triggered by preservatives and synthetics often found in consumer bath and body products. She initially studied natural cosmetic formulation, aromatherapy, and herbalism to create natural products primarily for her personal use. She realized it was all too good to keep to herself.
PLANT Apothecary prides itself on using only environmentally sustainable ingredients and packaging. Their products do not contain petroleum, parabens, phthalates, sulfates, silicones, or any other synthetics. The unisex bath and body wares are suitable for all skin types. These products are created in partnership with BKLYN UNLTD, a nonprofit workshop that empowers disabled adults with access to work training and paid work opportunities.

Many consumers choose to go organic or vegan for health, ethical, or environmental reasons. Whatever your reason, there are organic makeup brands that your skin will love. Now you can congratulate yourself for doing both your skin and the planet a service. Try these brands out and reap the benefits of their eco-friendly, skin-loving products for yourself!
Looking for more ways to use essential oils in your beauty routine? Be sure to read these articles while you’re here!



