Brawny® Renews Partnership with the Wounded Warrior Project® #ToughIs

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Being tough means continuing when it would be easy to stop.  When you grow up being different, you learn early on that you can either be tough or you can let life knock you down.   Thanks to my amazing family, I chose the former.  Because I know how easy it would be to give up, I’ve always admired those who don’t.  Like our wounded soldiers.   Which is why I am thrilled to partner with Brawny® to announce that they have renewed their partnership with the Wounded Warrior Project® for the third year running!  To date, the Brawny® brand has donated over $1.9 million to the Wounded Warrior Project®.  Brawny® says that the Wounded Warrior Project® shares the same spirit and values as it does: an inner strength that emboldens and inspires people to be “Tough to the Core.”

Tough Means Continuing When It Would Be Easy to Stop

I love companies that give back, especially one’s that give back to our soldiers!

Brawny Logo WWP Logo

The Wounded Warrior Project® (WWP).  WWP (founded in 2003) helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible wounds of war.  The fact is, tough is so much more than physical strength. Being tough, for some, is about learning to put one foot in front of the other again.  For others, it’s about getting back up when life has knocked you down.  For many of our soldiers, it’s about learning to work through the invisible wounds they sustained on the battlefield.

My Dad served three tours in Vietnam, aboard the USS Hooper DE-1026 from 1965 to 1968.  He doesn’t talk much about his time in the Navy.   Back then, a lot soldiers returning from war didn’t talk about their experiences.   Instead, they stuffed it.  Their inability to deal with their invisible wounds would inevitably creep into other areas of their lives.  My Dad is a recovered alcoholic, and has been for years.  While he’s never actually said it, I’ve no doubt that the invisible wounds of war helped drive him toward the bottle.  Perhaps if WWP had been around back then, many of our soldiers could have avoided years of living with festering wounds.
Our soldiers are amazing heroes, and when they come back from war, some of them need a bit of help.  After all they’ve done for us, I think we owe it to them to give them the help they need.  How can you help, you ask?
Simply tell us what “tough” means to you and the Brawny® brand will donate $1 to WWP for every text or photo submission, and for $5 for every video (up to $350,000).  You can share your definition and donate using #ToughIs on Facebook, Instagram or visit www.brawny.com/wounded-warrior-projectYou can connect with  @Brawny on Twitter and Brawny® on Facebook and BrawnyBrand on Instagram and you can connect with @wwpinc on Twitter and Wounded Warrior Project® on Facebook.Learn more about Brawny®’s partnership with Wounded Warrior Project® by visiting www.brawny.com/wounded-warrior-project .  To learn more about the Wounded Warrior Project®, and check out some awesome volunteer opportunities, visit www.woundedwarriorproject.com.

Disclosure: This is a compensated campaign that I am participating in with Brawny. All opinions are my own and do not reflect those of the brand.

 

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50 Comments

  1. Robin (Masshole Mommy)

    As the wife of a retired AF vet, I love hearing this. Kudos to Brawny!

  2. Lisa

    What a great project to support. I love when big brands tie their names to things like this to help get more awareness.

  3. The Wounded Warrior project is a great project. My mother-in-law is an advocate for their cause. Brawny is a great product and kudos to them for joining forces.

  4. Catherine S

    It is great to see a large company helping with such an important program. It is great to see that our servicemen and women can get assistance.

  5. Kudos to Brawny! This is such a great organization to support. My ad is retired Army.

  6. Pam

    The Wounded Warrior Project is such a great organization. I love that Brawny is partnered with them.

  7. So awesome! Great products and great causes to support are my favorite!

  8. What a great cause! We just went to a Wounded Warriors last month.

  9. Deb

    Fabulous project! I almost always buy Brawny…I love their ads/packaging which wins me over every time.

  10. I love hearing about the programs. I thinks it’s awesome what Brawny is doing!

  11. I love hearing what Brands are doing for great causes. I’m all about our soldiers and helping our fallen and wounded men and women.

  12. that is a great organization for Brawny to get behind. I will now start using Brawny

  13. My Grandpa is a Vet, he ended up with a purple heart but lost his life defending our freedoms, I appreciate when brands give back and help our Veterans!

  14. I like buying products that I know help support great causes. I will be picking up Brawny this week.

  15. my hat goes off to your father. We don’t have too many veterans in our families

  16. I am a huge supporter of Wounded Warrior Project. I didn’t know that Brawny supports WWP so now I am a fan of Brawny.

  17. What a great program to support. It’s awesome to see companies give back.

  18. I’m a huge proponent of supporting our soldiers too. We’ve got too in our immediate family (my husband is a veteran and my oldest is actively serving).

  19. Stephanie

    This is such an important cause!!

  20. HECK TO THE YEAH! Go Brawny!! Thank you!

  21. Wounded Warrior is definitely an organization I would partner with too. Way to go Brawny!

  22. Catherine S

    This is such a great resource. I have family and friends who are always trying to find a per sitter. I will share this with them.

  23. I’m so glad that Brawny has renewed the partnership. The Wounded Warrior Project is so important.

  24. Amy

    We love Brawny paper towels, they are so thick! I love that they are helping soldiers with this Wounded Warrior Project!

  25. I’ll support any company that support WWP. I think it’s great they have renewed their partnership. Thanks to your dad for his service.

  26. I am glad that corporations are sponsoring Wounded Warriors.

  27. Great to hear Brawny supports veterans! I love when brands are a part of social good!

  28. That is awesome that they have donated that much money thus far. I live in a military town where money like this helps. So thanks for sharing!

  29. The WWP is something we support, so I’m glad to hear that Brawny is also committed to helping! I love those images – especially the first one!

  30. It’s so great that companies like Brawny are willing to help those Americans who have given us so much. I appreciate it when companies give back.

  31. I’m going to forward that quote to my Dad (Army Vet) he is going to love it!

    And I’m going to remember it every time I look at my dad’s dog tags that he gave me.

  32. I really love their commitment to that project so much! They’re doing good things!

  33. It’s amazing that they have donated so much, that’s incredibly awesome.

  34. That is really generous of them to donate like that. I am always more apt to buy from companies that I know are using some of the money that I spend to help others.

  35. I love that they are doing this! I’m so happy to be a part of the Wounded Warrior Project with you!

  36. So sorry to hear that your dad had to suffer like that. I think this is wonderful that Brawny is supporting a program like this so actively.

  37. My dad was a recovering alcoholic too. I think his tours in the Navy played a part. Go WWP and Brawny!

  38. I love Brawny it’s all we use but I’m even more happy to see them supporting such a great initiative.

  39. I think it is great that Brawny is helping our wounded soldiers. It is so nice when companies give back like that!

  40. Kudos to Brawny! I always liked Brawny, but I love them even more now!

  41. This is great for Brawny to do, great program for them to partner up with. We need more companies standing up to help our soldiers, they are our heroes for sure! A local boy was lost to Iraq war and I am close to his parents who fight hard to ensure soldiers are being shown as heroes. Love seeing a brand helping wounded soldiers!

  42. Great work by Brawny! Our soldiers are the real life heroes. They fight to save us and we need more supporting programs like this for them. 🙂

  43. Thank you for sharing your own personal family story. I love the wounded warrior project and the fact that Brawny is helping.

  44. Love this! GO Brawny! Thank you for sharing your story too!

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