This site uses affiliate links. See Disclosure. All opinions my own.

Diaper Commercial Controversy

Have you seen the latest Huggies diaper commercial?  It has caused a big stink!

First, let me say that I think the diaper itself is cute.  Huggies could give cloth diapers a run for their money with this one.  My kids run around in their diapers all the time, so this cute diaper would be a fun twist.

However, I personally think the commercial is inappropriate. The gist of the ad is that the kiddo looks stylish even when sporting a dirty diaper.  It portrays this by showing stylish adults pausing to admire the diaper… and in doing so, it zooms in on the little one’s bumm… multiple times.

According to Newsweek and the New York Times, several networks refused to carry the ad.

Of course, the video went viral afterwards, and has probably earned Huggies more hits than any paid ad spots could. It has been viewed on YouTube over 400,000 times.

What do you think?

Be blessed,


Lady V dZine

This site uses affiliate links. See Disclosure. All Opinions are My Own
About Virginia

Hi there! My name is Virginia, and I am the author/owner of That Bald Chick. I am a Christian, wife, mother of three, full time homemaker, homeschooler, and ministry volunteer in addition to being a blogger. In my free time *cough* I enjoy reading, writing, taking walks with my family, and listening to music.


  1. I was very creeped out by the commercial… Personally thought it was inappropriate- like so many commercials are now it seems 🙁
    .-= Eve´s last blog ..Standing Up For Myself and saying NO! =-.

  2. Weird but not bothered by it. They coulda done with out the focus part but still…the vid going viral got them what they wanted eh?
    .-= Brittany´s last blog ..Songs That Remind Me Of Summer #3 =-.

  3. I agree with Brittany. It is a little weird, but doesn’t make me upset. The diaper itself is ok, but reminds of the 80s lol
    .-= Kasandria´s last blog ..Review and ***Giveaway*** Brand New Domino’s Pizza $20 Gift Certificate =-.

  4. I don’t really notice anything inappropriate. I think they did a great job of showcasing the diaper and making the commercial attention grabbing.
    .-= Cat´s last blog ..{Almost} Wordless Wednesday – Caught a Marshmallow Monster =-.

  5. I think they are ugly and not cloth like at all but that’s a matter of taste, but the commercial is fine, it is attention grabbing. As a victim of photo theft and having my daughter’s pictures in her cloth diapers being posted on a diaper fetish website, I can assure you the theme of the commercial is not in that dark direction.
    .-= Candace´s last blog ..Aloha Friday =-.

  6. Like many others said, Weird, but certainly not offensive to me. I won’t buy the diaper though. Mainly cause I think a “jeans diaper” scream 1992.

    .-= Lee´s last blog ..Large Piece Of Mold Found Inside Kraft Foods Capri Sun Package! =-.

  7. MommyoF2 says:

    I totally agree with you. They could have done this ad in a much different way. The child should not have bin portrayed in such a sexual manner. I hear people saying the ad is geared towards the adults buying them, however Huggies has sold tons of other products without having the kids in the ad being viewed in such an adult manner. As a mother of 2 children in diapers I can only imagine the sick people out there who are liking this ad for all the WRONG reasons. Huggies could have done a MUCH better job with this, and I really hope this is addressed.

  8. When I heard about the “Huggies diaper commercial controversy” I was expecting to see a commercial other than this one. I don’t find anything wrong with it and I actually think it’s kind of cute. I bought my sons several packages of these diapers and I think that Huggies did a good job with the commercial.
    .-= Shynea @ Penny Pinching Diva´s last blog ..COUPON INSERT PREVIEW FOR JUNE 13TH =-.

  9. Not a fan of this commercial. I like the idea of the diaper the commercial just gives me the creeps.
    .-= Frantic Holly´s last blog ..I’m Doing It: 60 Miles in 3 Days =-.

  10. is there a diaper commercial that we don’t see the bumm part? we all are staring at the bumms of babes in those commercials, just not in an ‘ahh’ manner as portrayed here. however, when i saw the commercial i though it was a little off because i would not let me tot walk around in only a diaper. around the house, sure but out in public is weird to me (outside of those occasions when there was a mess & not back up clothing of course). i think that we all know what diapers we like for our kids so a fancy-dancy commercial may inform me of a new product, but i don’t need all the ‘flash’.
    .-= Bree Anderson´s last blog ..Ribbit Hop =-.

  11. I don’t see anything wrong with it, its kind of weird I guess…. they are definitely not like a cloth diaper though.
    .-= Jess´s last blog ..*Game* Unscramble The Pirate Birthday Words! =-.