Have you been hypnotized by compact car manufacturers?
Have you ever been in a compact car that claims to have leg room? My first car was a compact car. It looked like a pregnant roller skate. And had NO leg room. At 5’4.5 inches, I felt squinched. I was a victim of the Compact Car Conspiracy.
Even though that car had little leg room, and even less inspiration, I felt like I had made a great purchase, like I had gotten the best bang for my buck. Yes, I was hypnotized. We’ve all been hypnotized into believing that compact cars are the best bang for our buck. Hyundai is determined to conduct Mass Deprogramming of unprecedented scale. Hyundai wants consumers to snap out of it!
When will the Mass Deprogramming take place? Well, during the Super Bowl, of course.
I confess, I am not a huge football fan. I occasionally catch a game, if MY team is playing. Otherwise, I couldn’t care less when (or where) that oblong pigskin is flying. But, I love Super Bowl. Of course, my affection for Super Bowl Sunday has little to do with quarterbacks and a lot to do with the commercials. I am that girl that will get up and go to the bathroom when the quarterback pulls a Hail Mary play with seven seconds on the clock and little chance of changing the numbers on the scoreboard.
Hey, I may not be a huge fan, but I do know that a Hail Mary is a desperate move when the quarterback launches the pigskin without a target in mind, usually used during the last half of the game. I also know that the rule that a player cannot remove his helmet on the field unless it is to adjust his equipment is affectionately called the Emmitt Smith Rule, because he had a habit of taking off his helmet every time he scored a touchdown.
Anyway, back to the commercials.
After seeing sheep driving, I am really looking forward to seeing Super Bowl commercials. Hyundai will have at least two, and will show America that they have reset the bar in compact sedan design with the all-new Elantra.
What do you think about the compact car conspiracy theory? Check out what my pal, Jeanine, had to say at I Could Use a Deal.
Tony McGurk says
I have had a few compact cars but I am only 5’4″ my wife is 4’11” so they aren’t too bad for us shorties. We traded our last compact car for a mid-sized Mitsubishi Lancer & I must say it’s great to have all that extra room now. I’ve heard of people asleep at the wheel but not a sheep at the wheel. Funny video
Virginia says
I thought the sheep at the wheel video was comical, as well! Thanks for commenting!
Bernard says
Hi Virginia,
Your blog post still ranks nicely on a google search for Compact Car Conspiracy. Here’s a recent 80s-flavored mash-up from the same campaign post Super Bowl. See: bit.ly/ compactmash
Cheers,
Bernard
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